LinkedIn Adds 'Seems Like AI Slop' Button and Scraps Its Own AI Writing Tool
The News
LinkedIn announced on 30 July a series of measures to reduce low-quality AI-generated content on its platform. Users can now flag posts as "Seems like AI slop" via a new reporting option, which feeds into classifiers that will reduce AI-generated content in suggested recommendations from outside a user's network. The company is also replacing its own "enhance your post" AI writing feature with a proofreading tool that corrects grammar without altering the writer's voice. CPO Hari Srinivasan said LinkedIn now blocks "hundreds of thousands" of automated comment attempts daily and millions of other automation attempts in recent months. The company will also privately flag to users when their content is perceived as inauthentic due to heavy AI use.
Why It Matters
LinkedIn is the primary sourcing platform for most TA teams and the public face of employer brand for most companies. The platform's feed quality directly affects recruiters' ability to identify genuine talent and companies' ability to project authentic culture. When candidates and hiring managers alike are wading through AI-generated posts, the signal-to-noise ratio on the platform degrades for everyone — including the recruiters using LinkedIn Recruiter to find and engage passive candidates. LinkedIn's willingness to scrap its own AI writing feature — the kind of feature every platform is racing to ship — in the name of content quality is a rare acknowledgement that, in professional networking, authenticity is the product. For TA leaders, it also raises a question about their own teams' use of AI-generated InMail and content.
Taking Action
All action is situated in your corporate context. These are starting points, not prescriptions — choose what fits.
Connect
Who to talk with in your enterprise
Your employer brand lead: "Are we using AI to generate LinkedIn content, and if so, would our posts pass the 'not slop' test with a human reader? LinkedIn is now actively reducing the reach of AI-generated content — our brand strategy needs to account for that."
Your sourcing team: "How much of the content you see in your LinkedIn feed feels AI-generated? If you're finding it harder to identify genuine candidate signals, that's a sourcing effectiveness issue, not a personal one."
Inspect
What to take a closer look at
Pull your company's last 20 LinkedIn posts. Count how many were written entirely by humans, how many were AI-assisted, and how many were AI-generated with light editing. If the third category is more than a few, reassess before LinkedIn's classifiers start doing it for you. Also review your recruiters' InMail templates — AI-generated outreach that reads as AI-generated is increasingly counterproductive on a platform now actively penalising inauthenticity.
Reflect
What to think about more deeply
LinkedIn just admitted its own AI writing feature was part of the problem and killed it. How many AI features in your recruiting stack would fail the same honest audit?